Marketing Summit 2024
SUMMIT
About Begum Festival
The Begum Festival is a vibrant celebration of culture, creativity, and community that pays homage to the rich heritage and timeless elegance of Lucknow. Organized annually by the Salempur Foundation, the festival is powered by Luckow Pulse – sister concern of Events Pulse. Begum Festival brings together Awadhi culture, literature, art, music, and culinary traditions under one roof. A signature event in Lucknow’s cultural calendar, it has become a cherished tradition for Awadhi art and culture enthusiasts in Lucknow, India.
Season 4:A Grand Spectacle Awaits (2024)
Get ready for the most spectacular edition yet! The 4th Season of the Begum Festival is scheduled to take place from January 15 to January 21, 2024. This year, the festival theme is Rang-e-Awadh.
What to Expect:
– Literary Marvels: Engage with celebrated authors, poets, and storytellers in interactive sessions and book launches.
– Art Extravaganza: Discover breathtaking art exhibitions and live installations by renowned and emerging artists.
– Musical Journeys: Soak in the melodies of Sufi music performances.
– Culinary Delights: Experience a curated food festival that highlights the best of Awadhi cuisines.
– Workshops and Activities: Participate in hands-on workshops on Awadhi art.
Join the Celebration
Whether you’re a lover of literature, an art enthusiast, a foodie, or someone seeking inspiration, the Begum Festival has something for everyone. Mark your calendars and join us for a cultural journey like no other!
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Season 3:Andaaz-e-Lucknow: The Swag of the City (December 2023)
The third season of the Begum Festival, a four-day celebration of Lucknow’s rich cultural heritage, began on December 22, 2023, at the picturesque Salempur Lawns. Organized by the Salempur Foundation and powered by LucknowPulse, the season’s theme, “Andaaz-e-Lucknow: The Swag of the City,” aimed at showcasing the unique charm and cultural elegance of Lucknow.
The festival was inaugurated by Prof. Dr. Abbas Ali Mahdi, Vice Chancellor of Era University
Literary Sessions
Grand Mushaira
The Andaaz-e-Lucknow Experience
The Begum Festival 2023 allowed the attendees to immerse themselves in Lucknow’s cultural vibrancy, blending literary finesse with artistic and culinary delights.
Season 2: Rooh-e-Lucknow (December 2022)
The Begum Festival 2022 Winter Edition (Season 2), organized by Salempur Estate and POSH by Asma Hasan, Powered by LucknowPulse, was a vibrant three-day event held at Salempur House, Qaiserbagh, Lucknow. Themed “Rooh-e-Lucknow: The Mohallas of the City”, the festival celebrated the cultural richness of Lucknow’s historic neighbourhoods through engaging activities, culinary delights, and artistic displays.
The festival was inaugurated by Dr. Roshan Jacob, IAS (Lucknow Commissioner)
Featuring works by award-winning photographer Mosaddiq Reza Qummi
Sessions and Performances
Food and Shopping
The festival offered an eclectic mix of culinary experiences, from Awadhi delicacies and street-food chaat to Chowk’s Makkhan Malai and Turkish ice cream. Visitors also explored stalls featuring Kashmiri products, modern décor, and handcrafted items.
Cultural Impact
This second season was even more successful than its predecessor, taking visitors on a journey to the roots of Lucknow while blending tradition with modernity.
Season 1: The Beginning of a Legacy (March 2022)
Begum Festival – A Festival of Traditional Colours was a six-day celebration of literature, culture, cuisine, heritage, and art, held from March 25 to March 30, 2022, at Salempur House, Qaisar Bagh, Lucknow. Organized by Asma Hasan’s POSH and Salempur House and Powered by LucknowPulse, the festival featured an array of engaging activities, including talks, workshops, performances, and exhibitions.
The inaugural season of the Begum Festival was a grand showcase of Lucknow’s rich cultural tapestry. With captivating storytelling sessions, live performances, and workshops on traditional crafts, it set the tone for what would become an annual celebration of Awadhi Culture. Highlights included panel discussions with renowned authors and an exclusive evening of Awadhi music and poetry.
The festival began with an inaugural Ceremony
A Children’s Sketch & Draw Contest and an Art and Embroidery Workshop
The Begum Awards honoured five women achievers
The Begum Akhtar Night Celebrated
Emerging youth talent in Urdu and Hindi poetry took centre stage
The festival concluded with a poetry recital
Our Amazing & learned event Speakrs
Zayden Williams
Mark Antony
Jonathon Miller
Jimmy Heathway
Tyson Gardner
